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Commercial clarity,
without the noise.

We help wholesale-driven consumer brands and cannabis operators to cut through the clutter, protect margin, and move product with discipline.

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Leadership
 

Senior commercial leadership, hands on when it matters.


Clarity
 

Fewer priorities, better decisions, less spinning.


Execution
 

A simple weekly rhythm that actually gets followed.

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What we do

Most commercial problems aren’t complicated. They’re noisy. Too many priorities, too many deals, and too much inventory sitting still. We help you simplify the situation, pick the moves that matter, and run a plan your team can execute.

a late night spent with a computer and paperwork, with a home bar in. the background

Commercial Leadership

Step in leadership for 3 to 12 months

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90-Day Commercial Reset

A focused sprint to rebuild clarity and momentum

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Inventory & Trade Spend Review

Cut waste. Spend with intent.

  • Turn surplus inventory into a clean sell-through plan

  • Tighten trade and discounting so margin doesn’t quietly disappear

  • Improve sales, distributor + broker direction and accountability

  • Reset forecasting assumptions so production matches reality

  • Define channel priorities and where to say no

  • Build a weekly cadence that keeps

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Who we work with

We work with teams across consumer brands and cannabis who need things to get simpler fast. Sales, wholesale, operations, finance, founders, GMs - if the plan feels noisy or inventory is piling up, we help you find the clean path forward and execute it.

  • inventory is building, aging, or sitting in the wrong places

  • wholesale velocity is soft and the story keeps changing

  • margin is getting squeezed by discounts and “one-off” deals

  • trade spend is growing without clear payback

  • distributor, broker, or key account execution is inconsistent

  • forecasting feels like guessing and production is out of sync

Sometimes it’s a growth push. Sometimes it’s recovery.

Either way, we keep it practical and measurable.

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Sitting on inventory?

If you have surplus inventory or slow movers, you don't need more noise. You need a clean plan: what moves fast, what gets protected, and what stops getting fed.

  • Sort inventory into clean paths (push reposition, pause)​​​

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  • Improve distributor and broker direction and accountability

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  • Set weekly tracking so progress is obvious

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  • Trade spend is creeping up without pay-back

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  • Align distributor and broker execution to the plan

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Sometimes the job isn't growth, it's recovery.

When things get noisy, teams start doing more and moving less. We help you get back to clear priorities.

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